The United States-based Reputation Institute has been studying the dynamics of corporate reputations since 1997.
Companies increasingly compete for market share and mindshare in all corners of the world. Having a strong and favourable reputation with consumers plays a critical role in helping a company to differentiate itself from rivals.
At the same time, consumers want to know more about the companies that stand behind the products and services that they buy.
The 2011 Global RepTrak 100: The World's Most Reputable Companies summarises the results of a comprehensive analysis of the world s 100 top-rated companies based on input from over 50,000 consumers in 15 countries.
Let us have a look at 20most reputable companies in the world.
1. Google
Country: US
Score: 79.99
Google is an American multinational public corporation invested in Internet search, cloud computing and advertising technologies.
Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords programme.
The company was founded by Larry Page and Sergey Brin, often dubbed the ‘Google Guys’.
Country: US
Score: 79.77
Apple is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.
The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
Country: US
Score: 79.51
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue.
The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, and today one of the largest and best-known studios in Hollywood.
Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world.
Country: Germany
Score: 79.42
Bayerische Motoren Werke is a German automobile, motorcycle and engine manufacturing company founded in 1916.
It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars.
BMW produces motorcycles under BMW Motorrad and Husqvarna brands.
Country: Denmark
Score: 79.26
Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark.
The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts.
Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots.
Anything constructed can then be taken apart again, and the pieces used to make other objects.
Country: Japan
Score: 79.05
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo.
It is the world's fifth-largest media conglomerate.
Sony is one of the leading manufacturers of electronics, products for the consumer and professional markets.
Country: Germany
Score: 79.03
Daimler is a German car corporation. By unit sales, it is the 13th-largest car manufacturer and second-largest truck manufacturer in the world.
In addition to automobiles, Daimler manufactures buses and provides financial services through its Daimler Financial Services arm.
The company also owns major stakes in aerospace group EADS, high-technology and parent company of the Vodafone McLaren Mercedes racing team McLaren Group.
Daimler produces cars and trucks under the brands of Mercedes-Benz, Maybach, Smart, Freightliner and many others.
Country: Japan
Score: 78.07
Canon is a Japanese multinational corporation that specialises in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers and computer printers.
Its headquarters are located in Ota, Tokyo, Japan.
Country: US
Score: 77.56
Intel is an American multinational technology corporation headquartered in Santa Clara, California, United States and the world's largest semiconductor chip maker, based on revenue.
It is the inventor of the x86 series of microprocessors, the processors found in most personal computers.
Intel also makes motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing.
Country: Germany
Score: 77.33
Volkswagen Group is a German automobile manufacturing group.
As of 2010, Volkswagen was ranked as the world’s third largest motor vehicle manufacturer and Europe's largest.
The Group's parent company develops vehicles and components for all marques of the whole group, and also manufactures complete vehicles for the Volkswagen Passenger Cars and Volkswagen Commercial Vehicles marques.
Country: US
Score: 77.29
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses and supports a wide range of products and services predominantly related to computing through its various product divisions.
Country: US
Score: 76.92
Nike is a major publicly traded sportswear and equipment supplier based in the United States.
The company is headquartered near Beaverton, Oregon.
It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
Country: Japan
Score: 76.84
Panasonic Corporation is a Japanese multinational consumer electronics corporation headquartered in Kadoma, Osaka, Japan.
Its main business is electronics manufacturing and it produces products under a variety of names including Panasonic and Technics.
Country: US
Score: 76.75
Johnson & Johnson is an international American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886.
Johnson & Johnson's brands include numerous household names of medications and first aid supplies.
Among its well-known consumer products are Band-Aid line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.
Country: Finland
Score: 76.17
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki.
Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with over 132,000 employees in 120 countries, sales in more than 150 countries.
It is the world's largest manufacturer of mobile phones.
Country: Switzerland
Score: 76.01
Nestle, founded and headquartered in Vevey, Switzerland, is the largest food and nutrition company in the world.
The company operates in 86 countries around the world, and employs over 280,000 people.
Country: US
Score: 75.90
Hewlett-Packard is an American multinational information technology corporation headquartered in Palo Alto, California.
The company was founded in a one-car garage in Palo Alto by Bill Hewlett and Dave Packard.
Now it is one of the world's largest information technology companies, operating in nearly every country.
Country: France
Score: 75.75
Michelin is a French tyre manufacturer and one of the world's two largest tyre makers.
The company also owns European tyre brands like BFGoodrich, Taurus, Riken, Kormoran, etc.
Country: France
Score: 75.72
L'Oreal Group is the world's largest cosmetics and beauty company.
With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics.
Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological and pharmaceutical fields.
20. Kellogg’s
Country: US
Score: 75.20
Kellogg’s is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and vegetarian foods.
The company's brands include Corn Flakes, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, BearNaked, Morningstar Farms, Famous Amos, Special K, All-Bran, Frosted Mini-Wheats, Club and Kashi.
Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.
source:http://www.rediff.com/business/slide-show/slide-show-1-here-are-the-worlds-most-reputed-companies/20110922.htm